Writer’s Choice Essay

The companies that need to be reviewed are Nike and Caleres

1. Business. In this section provide a brief description of where your company fits in its industry. What products do they sell? Who are their primary customers and suppliers? Who are their main competitors?
2. Industry. In this area provide a brief description of the industry outlook. Your primary resources here are some of the publications mentioned in chapter 5 of the Gibson textbook (e.g. Standard