What were the execution risks for each scenario?2. Would PPS be able to acquire advertisers in China and beyond?3. Should

What were the execution risks for each scenario?2. Would PPS be able to acquire advertisers in China and beyond?3. Should PPS attempt to internationalize its service and advertising sales, or changeits business model to be a technology provider?4. PPS needed to raise its next round of financing in the coming months, andpotential investors would be asking these questions. PPS needed answers.5. If you were on the G-Lab project team, how would you evaluate the strategicoptions?6. What factors would be critical to consider? Why? Explain and support youranswer.7. What would you recommend to PPS? Why? Explain and support your answer.Write (200-300) words about the company’s background.b. When you use material from different sources, make sure that you includereferences.c. Make sure that you paraphrase any content used from other sources as plagiarizedwork that exceeds 20% will not be marked.d. Make sure that your assignment is organized and well presented.e. Use the following Assignment layout for guidance.2) Successive pages:- Company Background,- Question …. Answer; Question…. Answer….4) Please abide by the following guidelines:a. Font style: Times New Romanb. Font size: 12 pointsc. Line spacing: 1.5d. Headings Answer each question separately with proper sub-headingse. Apply a proper referencing style (APA, or Harvard). Be consistent.• Assignment RubricCategory 3 2 1 0A. Responseto EssayQuestionWritingPrompts(content)Writtenresponseaddresses allessay questionwritingpromptsclearly anddirectly.Written responseaddresses at least2 of 3 essaywriting promptsclearly anddirectly.Response towriting promptsis unclear orvague and/oraddresses onlyone writingprompt in aclear, directmanner.Response lacks anycomprehension ofthe essay questionor appears toaddress a differentessay question.No essay responseprovided.B. Qualityand Clarity ofThought(content)Responseindicates depthand complexityof thought inanswering theessay question.Response indicatessimplistic orrepetitive thoughtsin answering theessay question.Responselacks focus ordemonstratesconfused orconflictingthinking.Response isunfocused, illogicalor incoherent.No essay responseprovided.C.Organization