tea-Bing Scenario – You are a Marketing Manager in a company. Your job is

Question: tea-Bing Scenario – You are a Marketing Manager in a company. Your job is to create a marketing plan based on the chosen product below, demonstrating your knowledge and implementation of the SIX CORE principles of marketing. Choose a product listed below and develop a marketing plan that you would use to launch your product and ‘win’ your business over theSales and Marketing. Show transcribed image textTranscribed image text: tea-Bing Scenario – You are a Marketing Manager in a company. Your job is to create a marketing plan based on the chosen product below, demonstrating your knowledge and implementation of the SIX CORE principles of marketing. Choose a product listed below and develop a marketing plan that you would use to launch your product and ‘win’ your business over the competition. (The company names are existing, but the product listed that you will be focusing on is a uniquely created, new possibility!) *Tentative Launch Date would be Summer 2023 (the mindset of POST -Covid). Location – Downtown Toronto market. Company Product (When looking at the item, think of who they might be competing against when focusing on their new item/product.) Tim Hortons Hamburger (launching in Toronto) Baskin Robbins Lunch Sandwiches Location – Downtown Toronto market. Company Tim Hortons Baskin Robbins Marriott Downtown at CF Toronto Eaton Centre. Product (When looking at the item, think of who they might be competing against when focusing on their new item/product.) Hamburger (launching in Toronto) Lunch Sandwiches Rooftop Restaurant Using the criteria below, create a marketing plan reflective of the following: Criteria Rubrics Introduction/Summary of your company, product and vision (150-200 words) /5 • Incorporate (P.R.I.C.E.) The Competitive Market Analysis /6 ● What companies do you think you compete against and why? (List 2) ● How do you compare against your competition – SWOT Principle #1 – The Marketing Concept /2 • What is it? . What is the value and why it is a good investment for your company to launch? Principle #2 – Satisfying Customer Needs