Question: Question 1: You have been hired as a senior marketing research manager with a national department store. Top management is concerned about the extent of shoplifting by employees. You are assigned to the task of developing a questionnaire to determine the extent of shoplifting by the employees. This questionnaire needs to be mailed to employees nationwide.Question 1: You have been hired as a senior marketing research manager with a national department store. Top management is concerned about the extent of shoplifting by employees. You are assigned to the task of developing a questionnaire to determine the extent of shoplifting by the employees. This questionnaire needs to be mailed to employees nationwide. Explain your approach to designing the questionnaire to management. How would you modify the questionnaire if it were to be administered by telephone?
Question 1: You have been hired as a senior marketing research manager with a national
