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This is a TurnItIn proctored INDIVIDUAL Learning Assignment and is worth 100 points
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INITIAL Posting Due Date:
Wednesday, March 16, 2022, at 11:55 PM
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Discussion Due Date:
Sunday, March 20, 2022, at 11:55 PM
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Dear International Data Analytics for Business Executives:
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Please read the following Harvard Business Review – MIT Sloan Management Review Article:
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Analytics 3.0
by Thomas H. Davenport
Harvard Business Review, December 2013
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Please, answer for your INITIAL posting and discuss the following questions:
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1. Executive Summary for THIS article.
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2. Which are the three most CRITICAL ISSUES of THIS article? Please explain why? and analyze, and discuss in great detail …
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3. Which are the three most relevant LESSONS LEARNED of THIS article? Please explain why? and analyze, and discuss in great detail …
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4. Which are the three most important BEST PRACTICES of THIS article? Please explain why? and analyze, and discuss in great detail …
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5. How can you relate THIS article with the TOPICS COVERED in class? Please explain, analyze, and discuss in great detail …
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6. Do you see any alignment of the concepts described in THIS article with the class concepts reviewed in class? Which are those alignments and misalignments? Why? Please explain, analyze, and discuss in great detail …
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Assignment Topic: You are required to write 2,500 words essay around Integrated Marketing Communication (IMC) topic by first, defining
Assignment Topic:
You are required to write 2,500 words essay around Integrated Marketing Communication
(IMC) topic by first, defining it properly and distinguishing it from traditional marketing
communication. Second, you are asked to discuss and explain the link between IMC and
relationship marketing. This should be done critically. Remember that critical writing involves
(i) carrying out a substantial amount of focussed reading and (ii) producing a coherent critical
assessment of what you have read. The questions of this assignment are as follow:
1. What is Integrated Marketing Communication (IMC) and how does it differ from other
traditional marketing communication? Discuss this critically in relation to its principles,
strategies, and approaches. Give examples of any product/service of your choice to support
your arguments.
2. How does IMC contribute to the establishment and maintenance of consumer-brand
relationships? Explain by referring to the concept of ‘relationship marketing’.[supanova_question]
presentation to pitch your social media to a client, it should include a story about the services,
Marketing Assignment Help 1. Gentle Hands Facility
2. Client Name
Client Descriiption
Service Descriiption
3.Client mission and goals
4. Service value proposition
5. Customer profile
6. Competition
7. Social media platform choice, discuss social media platform that you are recommending and justify your choice
8. Campaign plan
Length, content, media buys,and where it will run
9. Measuring the Campaign
10. 2 sources
[supanova_question]
A cause marketing campaign is a promotional effort between a for-profit brand and a not-for-profit charity to build positive
A cause marketing campaign is a promotional effort between a for-profit brand and a not-for-profit charity to build positive awareness of the for-profit brand. When the consumer buys the for-profit brand, a portion of the sale generally goes to the charity. Thus, the consumer feels good in supporting the charity and this positive goodwill is then carried over to the brand. This is one of the reasons why the strategic choice of the charity is so important. All three of these elements must be included for a cause marketing campaign so everyone wins!
Research and discuss a cause marketing campaign that impressed you. In your discussion include:
the for-profit brand,
the charity (not for profit),
why this association works to support the for-profit brand, and
how the consumer is involved through a purchase.
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