Susan Smith, President and CEO of Alpha-Omega, Inc. – a company in the personal computing

Question: Susan Smith, President and CEO of Alpha-Omega, Inc. – a company in the personal computing industry – is investigating whether they should enter the smartphone business and compete directly with the likes of Apple, Samsung, and RIM (manufacturer of Blackberry phones). This decision is at the ________ level strategy. 1. Corporate 2. Business Susan Smith, President and CEO of Alpha-Omega, Inc. – a company in the personal computing industry – is investigating whether they should enter the smartphone business and compete directly with the likes of Apple, Samsung, and RIM (manufacturer of Blackberry phones). This decision is at the ________ level strategy.
1. Corporate
2. Business
3. Functional
4. Enterprise

Answer – Option (1) is correct. Explanation – Susan Smith, a president and CEO of Alpha…View the full answer