Subject : International marketing Read Case 6-1: Nestlé Middle East’s Investment in Market Research,

Question: Subject : International marketing Read Case 6-1: Nestlé Middle East’s Investment in Market Research, on page 225 of the e-book and answer the following questions in the answer space provided. Discussion Questions: Critically examine Nestlé’s positioning model. 1) Discuss how Nestle decided to come out with aSubject : International marketing Read Case 6-1: Nestlé Middle East’s Investment in Market Research, on page 225 of the e-book and answer the following questions in the answer space provided. Discussion Questions: Critically examine Nestlé’s positioning model. 1) Discuss how Nestle decided to come out with a new product portfolio to satisfy their target market needs. 2) Discuss the importance of investment in research with regard to the Nestlé case. 3) Explain the different ways in which market research can be used to satisfy consumersANSWER FOR THE QUESTION: 1/ Critically examine Nestlé’s positioning model Nestlé is a Swiss company, and one amongst the world’s leading food firms. It produces and markets a large vary of merchandise and beverages for food and feed. Regarding Nestlé…View the full answer