Read the article on John Oliver (http://adage.com/article/agency-viewpoint/john-oliver-make-direct- marketing-ethical/306693/). John Oliver is a popular talk

Question: Read the article on John Oliver (http://adage.com/article/agency-viewpoint/john-oliver-make-direct- marketing-ethical/306693/). John Oliver is a popular talk show host, comedian, actor, and producer. Why should his thoughts and insights about marketing and the ethics involved matter? The Direct Selling Association (DSA) has a ratified code of ethics in theShow transcribed image textAnswer: 1st Part: According to Oliver, these so-called MLMs made $30 billion in retail sales in the U.S. last year, and in order to get in on that booming business, entrepreneurs must either sell the product itself a…View the full answerTranscribed image text: Read the article on John Oliver (http://adage.com/article/agency-viewpoint/john-oliver-make-direct- marketing-ethical/306693/). John Oliver is a popular talk show host, comedian, actor, and producer. Why should his thoughts and insights about marketing and the ethics involved matter? The Direct Selling Association (DSA) has a ratified code of ethics in the United States. By failing to regulate itself and adhere to its code of ethics, what mistake is the DSA making? a. The DSA is implicitly endorsing the nefarious tactics of these shady operations. b. All companies in the DSA, will not be able to thrive without a level playing field. c. Both a and b are correct. d. There is no mistake. It simply means that it is time to update the company’s bylaws.