Question 6: Ownership forms / Marketing Channel Design (30 points) a) Give an overview of ownership

Question: Question 6: Ownership forms / Marketing Channel Design (30 points) a) Give an overview of ownership forms in retailing. What are their typical characteristics? (10 points) b) What difficulties might an independent retailer encounter if it tries to expand into a chain? Explain. (10 points) c) What is a store format? Do you see a relation between store formatQuestion 6: Ownership forms / Marketing Channel Design (30 points)
a) Give an overview of ownership forms in retailing. What are their typical characteristics? (10 points)
b) What difficulties might an independent retailer encounter if it tries to expand into a chain? Explain. (10 points)
c) What is a store format? Do you see a relation between store format and ownership form of a retailer? Explain. (10 points)