Question 5: Retailing as a Service (20 points) a) Is retailing a service? Explain and

Question: Question 5: Retailing as a Service (20 points) a) Is retailing a service? Explain and give examples. (10 points) b) Describe the characteristics of services. Comment on their consequences for customers wanting to receive services as well as for service providers. Try to give some examples from retailing to illustrate your results. (10 points)Question 5: Retailing as a Service (20 points)
a) Is retailing a service? Explain and give examples. (10 points)
b) Describe the characteristics of services. Comment on their consequences for customers wanting to receive services as well as for service providers. Try to give some examples from retailing to illustrate your results. (10 points)
Answer- A) Yes, we can say that retail is a service as in the study of services marketing, retailers are classified as service providers.Service retailing often involves products and physical exchanges. But unlike other forms of retail, the emphasis…View the full answer