# Question 1 In a pilot survey focusing on assessing students’ preferences for universities, thirty

Question: Question 1 In a pilot survey focusing on assessing students’ preferences for universities, thirty (30) respondents were asked to indicate the importance of the criteria of job prospects, quality of teaching, location benefits, and reputation, using a 7-point scale (where 1-not at all important and 7=very important). Results of the pilot survey are presented
Show transcribed image textAnswer: For Comfort: The hypothesis being tested is: H0: µ1 = µ2 H1: µ1 ≠ µ2 The p-value is 0.003. Since the p-value (0.003) is less than the significance level…View the full answerTranscribed image text: Question 1 In a pilot survey focusing on assessing students’ preferences for universities, thirty (30) respondents were asked to indicate the importance of the criteria of job prospects, quality of teaching, location benefits, and reputation, using a 7-point scale (where 1-not at all important and 7=very important). Results of the pilot survey are presented below: Group Statistics N Mean Std. Deviation Std. Error Mean Job prospects 15 5.40 .632 .163 15 4.40 1.682 .434 Quality of teaching 15 4.80 .676 175 1979 Type of student Domestic International Domestic International Domestic International Domestic International 3.93 1.163 300 15 15 Location benefits 5.00 .756 .195 15 4.93 704 .182 Reputation. 15 4.00 .845 .218 15 4.93 704 .182 Independent Samples Test Levene’s Test for Equality of Variances t-test for Equality of Means 95% Confidence Interval of the Difference Lower Upper F Sig. df Significance One-Sided p Two-Sided p 28 .020 17.882 Job prospects Mean Std. Error Difference Difference 1.000 1.000 Equal variances assumed t 2.155 2.155 7.865 .009 .040 .464 1.950 Equal variances not assumed 050 .025 .023 .045 .464 1.975 Quality of teaching Equal variances assumed 2.670 .113 .009 .019 .867 .347 155 1.578 2.495 2.495 28 22.494 Equal variances not assumed .010 .020 .867 .347 147 1.586 Location benefits .038 .846 .402 .804 067 .267 -.480 .613 Equal variances assumed Equal variances not assumed .250 .250 28 27.858 .402 .804 067 .267 -.480 .613 Reputation .030 .864 28 .001 ,003 -.933 .284 -1.515 -.352 Equal variances assumed Equal variances not assumed -3.287 -3.287 27.111 .001 .003 -.933 .284 -1.516 -.351 Assuming you are the senior analyst in the marketing department, the marketing manager is interested in knowing whether the importance attributed to job prospects, quality of teaching, location benefits, and reputation differs between domestic and international students. Following the hypothesis testing process, please interpret the results presented above and provide a short managerial report. P