Explain why these are the appropriate objectives. Your objectives should be logical, evidence-based, and derived from your situation analysis. _ Some key things to keep in mind and discuss when outlining your objectives: • How do your objectives align with the objectives of the business overall? • What are the desired outcomes of your marketing plan? (e.g., raising awareness, getting people to try out your product, encouraging repeat customers, etc.)• How are you going to evaluate whether you achieved your objectives? Outline clearly how you would measure the success of your marketing plan.