Kwazulu –Natal, a coastal South African province, is known for its beaches, mountains and savannah

Question: Kwazulu –Natal, a coastal South African province, is known for its beaches, mountains and savannah populated by big game. The safari destination Hluhluwe-iMfolozi Park, in the northeast, is home to black and white rhinos, lions and giraffes. Durban is an Indian-influenced harbor city and a popular surffring spot. Cultural villages around the town of EshoweSee the answerSee the answerSee the answer done loadingKwazulu –Natal, a coastal South African province, is known for its beaches, mountains and savannah populated by big game. The safari destination Hluhluwe-iMfolozi Park, in the northeast, is home to black and white rhinos, lions and giraffes. Durban is an Indian-influenced harbor city and a popular surffring spot. Cultural villages around the town of Eshowe showcase the traditions of the indigenous Zulu people. Having mentioned the few you are also aware f the current political unrest that need to be taken into consideration. Your select Namibian company in 1A (challenger) that is entering the South African market Kwazulu – Natal in Pietermaritzburg hired your service as a Marketing. Consultant. You are required to critically discuss the models, concepts, strategies and theories that may be use for your product to be realized for the selected target market. (Discuss how it may help your product to be realized).
ANSWER Step 1 of 2: Target marketing focuses on defined group of people who are likely the most profitable customers of the company. The company segments the market based on characteristics and interests. The company selects a particular segments in…View the full answer