In this module, you reviewed many of the different factors that influence the pricing process.

Question: In this module, you reviewed many of the different factors that influence the pricing process. One aspect of the pricing process is the brand image and the brand equity related to the product . Explain how these two items may influence the price you can establish for your product as it relates to your Team Project – Eco Friendly Hybrid Campers. What do youSee the answerSee the answerSee the answer done loadingIn this module, you reviewed many of the different factors that influence the pricing process. One aspect of the pricing process is the brand image and the brand equity related to the product . Explain how these two items may influence the price you can establish for your product as it relates to your Team Project – Eco Friendly Hybrid Campers.
What do you think your brand image is in terms of quality and value to your consumer? Are you high-end, low-end or in-between? Explain as it relates to your major competitor.
Given the image you want to project and where you are in the Product Life Cycle (studied in previous modules), what type of pricing scheme do you think you should use (e.g., prestige pricing, penetration pricing, skimming pricing, bundle pricing, odd-even, value, etc.)? Why will this scheme work best for your target market?
What do you think your final price might be for this product? Provide a realistic range and discuss why.
Brand image is extremely essential for an organisation to set the value of a specific product. Brand image provides an ability to propagate the price according to the value perceived by the customer. Most organisations selling a product at a higher p…View the full answer