How did the video about the introduction of New Coke to the market illustrate

Question: How did the video about the introduction of New Coke to the market illustrate the value of qualitative (versus quantitative) research? In your answer, explain specifically the type research that was conducted (and the type of research that was not conducted), which may have led to the failure of the New Coke product NShow transcribed image textANSWER:- Coke does research to find out what customers desire and how happy they are with present offerings. Using primary research methodologies, it is possible to determine whether or not a product’s flavour or look can be improved. Consumer dialog…View the full answerTranscribed image text: How did the video about the introduction of New Coke to the market illustrate the value of qualitative (versus quantitative) research? In your answer, explain specifically the type research that was conducted (and the type of research that was not conducted), which may have led to the failure of the New Coke product N