Follow guidelines provided in Chapter 6 of the David text to learn how to create an IE Matrix. Specifically,

Follow guidelines provided in Chapter 6 of the David text to learn how to create an IE Matrix. Specifically, use the information and instructions in LO 6-6, Figures 6-10, 6-11, and 6-12 in the David text to assist you.
Use your Strategic-Planning Template to develop an IE Matrix Southwest Airlines