Evaluate the digital marketing strategy of the brand Zerodha (an online investment platform). Answer the

Question: Evaluate the digital marketing strategy of the brand Zerodha (an online investment platform). Answer the following questions to evaluate the brand’s strategy: What is the brand’s approach toward its target audience? How did it segment its target audiences and modify its positioning for each segment? What does the brand want to achieve? What are theEvaluate the digital marketing strategy of the brand Zerodha (an online investment platform).
Answer the following questions to evaluate the brand’s strategy:
What is the brand’s approach toward its target audience? How did it segment its target audiences and modify its positioning for each segment?
What does the brand want to achieve? What are the campaign objectives? Are the objectives SMART?
What strategies did it use for profiling its competitors?
Analyse the brand’s content marketing strategy and content distribution plan. How did it use paid, owned and earned media to achieve its goals across different stages of the digital marketing funnel?
Finally, how did it launch its digital marketing campaign? What steps did the brand take to ensure post-conversion engagement?
What was the digital marketing planning process used by the organization to develop its digital marketing strategy? Comment on its effectiveness.
What was the campaign’s impact? Which metrics and tools did it use to analyse the results of the campaign? Which KPIs did the brand use to track and measure the success of the campaign? What worked and what did not?
Evaluate the digital marketing campaign’s impact on the ROI, profitability and CLV.
Draw conclusions from your evaluation and provide recommendations for improving the digital marketing strategy.
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