Bunnings Warehouse claims itself to be the market-leading home improvement retailer with primary target consumers

Question: Bunnings Warehouse claims itself to be the market-leading home improvement retailer with primary target consumers being trade people, commercial businesses and do-it-yourself enthusiasts. The major competitors of Bunnings are Mitre 10, and Home Timber and Hardware. Explain how Bunnings Warehouse could utilise multi-attribute model to understand how tradeBunnings Warehouse claims itself to be the market-leading home improvement retailer with primary target consumers being trade people, commercial businesses and do-it-yourself enthusiasts. The major competitors of Bunnings are Mitre 10, and Home Timber and Hardware.
Explain how Bunnings Warehouse could utilise multi-attribute model to understand how trade people and DIY enthusiast customers use the information they have collected to evaluate and select retailers, channels and products; and to improve their performance.