Assignment 5-13 is on page 178 in your textbook. The assignment is to select 4-5 comments from Facebook or

Assignment 5-13 is on page 178 in your textbook.
The assignment is to select 4-5 comments from Facebook or Instagram users that are posted on a products page.
Take screen shots of those comments. upload/cut and paste them into the body of the submission or as separate files that are uploaded.
1. How would you answer each of these comments if you were the brand manager for the product. Answer in a sentence or two.
2. Label each comment as positive, negative or neutral.
3. What part of the comment made you label it as positive, negative or neutral.
4. As the brand manager what does each comment tell you about your product and how people interact with the post?
This is the prompt from the book:
For this assignment you are going to act as a manual version of a software program that conducts sentiment analysis. Select a sample of comments (between 4 and 5 that do not contain any explicit words or expressions) created by users in response to a specif brands’ post on their Facebook or Instagram page. Copy the comment down (or take a screen shot) and categorize the sentiment within each comment as “postiive”, “negative” or “neutal”. Include which specific element of each comment most clearly support your categorization of it (e.g., use of punctuation, context, inclusion of specific words, use of slang, etc.). What insights should a marketing manager responsible for the related brand take wawy from these comments?
Example: on the Oreo’s site the brand posts a picture of carrot cake oreos and says “Hopping to a store near you for spring!”
A comment from a person says “Oh I hope my store gets these soon!!!!
as the brand manager this is a positive comment. The use of the exclamation points tells me it is positive.
I would reply to this person: Carrot Cake oreos will be in stores across the US starting the week of March 20th. Look for the picture of the carrot on the package. Hope you enjoy them this spring for a limited time only.
This tells me people are excited for a new flavor.

Assignment 5-13 is on page 178 in your textbook.
The assignment is to select 4-5 comments from Facebook or Instagram users that are posted on a products page.
Take screen shots of those comments. upload/cut and paste them into the body of the submission or as separate files that are uploaded.
1. How would you answer each of these comments if you were the brand manager for the product. Answer in a sentence or two.
2. Label each comment as positive, negative or neutral.
3. What part of the comment made you label it as positive, negative or neutral.
4. As the brand manager what does each comment tell you about your product and how people interact with the post?
This is the prompt from the book:
For this assignment you are going to act as a manual version of a software program that conducts sentiment analysis. Select a sample of comments (between 4 and 5 that do not contain any explicit words or expressions) created by users in response to a specif brands’ post on their Facebook or Instagram page. Copy the comment down (or take a screen shot) and categorize the sentiment within each comment as “postiive”, “negative” or “neutal”. Include which specific element of each comment most clearly support your categorization of it (e.g., use of punctuation, context, inclusion of specific words, use of slang, etc.). What insights should a marketing manager responsible for the related brand take wawy from these comments?
Example: on the Oreo’s site the brand posts a picture of carrot cake oreos and says “Hopping to a store near you for spring!”
A comment from a person says “Oh I hope my store gets these soon!!!!
as the brand manager this is a positive comment. The use of the exclamation points tells me it is positive.
I would reply to this person: Carrot Cake oreos will be in stores across the US starting the week of March 20th. Look for the picture of the carrot on the package. Hope you enjoy them this spring for a limited time only.
This tells me people are excited for a new flavor.