1. Southwest airlines launched a campaign called “Transfarency” to demonstrate their philosophy of being transparent

Question: 1. Southwest airlines launched a campaign called “Transfarency” to demonstrate their philosophy of being transparent to customers. Under this campaign, the airline started broadcasting important information related to paying for checked bags, flight changes, snacks, etc., through television, radio, print, and digital mediums. This is an example of Group ofSee the answerSee the answerSee the answer done loading1. Southwest airlines launched a campaign called “Transfarency” to demonstrate their philosophy of being transparent to customers. Under this campaign, the airline started broadcasting important information related to paying for checked bags, flight changes, snacks, etc., through television, radio, print, and digital mediums. This is an example of
Group of answer choices
Public relations
Promotions
Direct and digital marketing
Integrated marketing

2. Which promotion mix technique helps stimulate demand but can also be easily copied by competitors?
Group of answer choices
Sales promotion
Direct marketing
Public relations
Personal selling
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